Now read the third one.
Yes, this one.
This is how Copywriting works. The first sentence’s only job is to get you to read the second sentence; and so on…
People might write off Copywriting if they are not interested in business endeavors, but understanding its basic laws will change the way you look at ads, websites, articles, everything.
Aside from selling my Copy to clients, learning about Copywriting has drastically improved my writing. There’s a simple rule which any writer can use: