New principles

A man in a suit sitting and working at his desk

Last week, I watched this video on non-negotiable principles.

The dude in the video—Alex Hormozi—is super bro-y but he provides a ton of gold. The video made me consider my business’s principles.

I’ve had them written down on my whiteboard since the start of the new year. I realized five was too many. I couldn’t even name them off the top of my head if someone asked. That means they were just sentences that sounded nice.

So I trimmed them down to three.

1) Curiosity before solutions.
2) Help people so much, they don’t need me.
3) Take nothing personally.

It’s not like customers and clients are going to start flooding through my door now that I have three principles. But even seeing this refined list on my whiteboard makes me feel clear and established as to what I stand for.

If I hire people in the future, I now have a set of must-haves. My favorite line from the video is:

“Most people shouldn’t work for your company.”

Because most people won’t embody all three of these principles. That’s okay. It’s about finding the ones who do.

We don’t need to run a business to have two or three core principles, though. What are yours?

I’d love to hear them.