The very simple truth about Black Friday

A clock with Black Friday signs around it

It took me about 25 years to realize this.

If we ever buy anything simply because it’s on sale, we did not save any money.

Example:

I don’t need a new desk lamp. Mine works just fine and I never think about replacing it.

If I see a sale online where a super fancy $300 desk lamp is now $100, that’s an incredible deal.

But I was never going to purchase that on any other day. My plan was to spend $0 on it because I had no demand for it.

If I bought it, I didn’t save $200. I spent $100.

The only way we save money from a sale is if no matter what, we were going to buy it anyway.